Tag Archive for: seo

Cross Media Blogging and Why YOU Need it in 2024.

All, Blog Writing, Content Writing, cross media blog, Rank High on Google, Uncategorized

What is a Cross Media Blog?

This is one. We thought the best way to demonstrate Cross Media Blogs would be to produce one that shows you exactly what Cross Media Blogging can do for you. So, whether you are reading, listening, or watching this on video, do enjoy and feel free to contact me paul@yourcontentwrite.com if you have any questions.

What Can Cross Media Blogging Mean to You?

Imagine yours was the only business that provided your product or service, thereby eliminating all competition, solving your ideal clients’ burning issues and giving them exactly what they want and desire.

NOT ONLY THAT…

You rank number 1 on Google AND people connect with you and TRUST you to such an extent that they WANT to purchase YOUR product or service every time they need it.

NOT ONLY THAT…

They actively recommend your business to other potential customers too. And those customers do the same.

I’m not going to be twee and do the old ‘What would that do to your standard of living?’ But I think we can agree that the closer you can get to that scenario the better, right?

How close can we bring you to that dream?

At Your Content Write, Like the eager little marketing researchers we are, we’ve been chipping away for years to find the answer to that very question, and we’ve developed something very exciting:

Cross Media Blogging is the revolutionary new product from Your Content Write. It combines the power of the most effective marketing methods available today, with expertise from key professionals to generate (for you) unparalleled levels of user engagement, customer reach, accessibility, and lead generation.

How does it do that? To explain we need to break down the six elements that make up Cross Media Blogging and give you the juicy stats as to why they work and what they can do for you:

Commercially embrace the digital age we are living in.

How much of your current marketing efforts are online?

According to Web acquisition:

“Internet usage continues to grow rapidly, with over 5.18 billion (64.6 percent of the global population) users worldwide in 2023. This number is expected to reach 5.5-6 billion by 2024.”

You can, of course, continue to rely heavily on paper advertising, outdoor and billboards. They still have their place, but they are often not cost effective, and you are relying on your key demographic taking the time to look up from their phones and notice the right billboard at the right time for them to feel strongly enough about your company to make a purchase.

Put yourself in the mind of your customer.

As a consumer, you have no prior relationship with the company being advertised and therefore very little reason to do business with them. Traditional outdoor advertising works best for well-known brands, ones you probably already have done business with (ones you have probably regularly seen online). Then the billboard or bus advertisement merely acts as a reminder.

You could also advertise on the radio or the television. Having worked in both radio and television I can say that these are fantastic options if you have the money to get the job done properly and have your commercial aired at exactly the right times, then you will see results.

Since the invention of Netflix, Disney + and other streaming services however (as well as people’s preference for social media over television), these options tend to be regarded as overly expensive for reducing viewing figures.

According to Ofcom, the UK’s official communications regulators:

“Broadcast TV’s weekly reach fell from 83% in 2021 to 79% in 2022, the biggest-ever annual drop. The long-term decline in viewing of broadcast TV also continued – it fell by 12% year on year and was 16% lower than pre-pandemic levels.”

“For the first time, there is evidence of a significant decline in broadcast TV viewing among older audiences. Over-64s watched 8% less broadcast TV in 2022 than in 2021 and viewing was 6% lower than in 2019 (the last pre-pandemic year).”

“Older viewers are increasingly using streaming services, with take-up of Disney+ among online over-64s rising from 7% in 2022 to 12% in 2023.”

AND

“Among younger audiences, broadcast TV viewing continued to decline rapidly, falling by 21% year on year among those aged 4-34.”

HOWEVER IN THE ONLINE WORLD…

“YouTube and Facebook remain the largest social video platforms in the UK, each reaching 91% of UK internet users aged 15+ in Q1 2023.”

Okay, you’ve seen the stats. Can we agree your customers are online, and if you want to reach them then you need to be online too?

Excellent. So, the first essential ingredient to be placed into the ‘Cross Media Blogging’ mixing bowl is:

Your customers are online which means that’s exactly where you need to be.

Your customers are habitual creatures, so they need to digest your content in a way that:

a. They are used to

b. Will incite trust

c. Has been PROVEN to positively impact your brand personality, leading to sales

As the more astute among you may have surmised, Cross Media Blogging has at its core a well-written and engaging blog.

The simple blog, when optimised and used ‘properly’ can make a tremendous difference to your marketing efforts. According to OptInMonster:

“Every month approximately 409 million people view more than 20 billion blog pages, leading to 77 million new blog comments from interested readers every month.”

IN FACT…

“77% of ALL internet users read blogs.”

According to Hubspot:

“Businesses that blog get 55% more website visitors than businesses that don’t.”

AND

“Marketers who prioritized blogging received 13X more ROI than companies that did not.”

And for those of you who are currently spending more on advertising to get new customers than blogging, HubSpot also found that:

“70% of people prefer to learn about a company through articles rather than advertisements.”

Why Blogging is so effective?

It’s all about building the right relationship with your customers.

In essence, the blog speaks the language of your customers, it reaches them directly and gives them the information that they want in an engaging and informative way… WITHOUT the pressure sale.

I could write an entire volume into the psychology of blogging and just why it has the power to transform your marketing efforts, but for now let’s go with the common-sense approach:

YOU are approached by someone in the street that you have never met, and they try to sell you something. What is your response?

The majority of people would probably not respond favourably and would either ignore, politely decline, or rather more directly tell this presumptuous stranger where to go.

What this person is selling might be of great value and just what you need, but as you have no history with the vendor or what it is that he/she/other is selling you have ZERO reason to trust them.

Your blog, however, is written to appeal ONLY to your ideal customer and give them the information that they want for FREE, and subsequent regular posts continue to do this. When this happens, potential customers get to know you, begin to trust you, and see you as the ‘expert’ in that field.

It doesn’t take a rocket scientist to work out who they will be spending their money with when they need to make that all-important purchase.

Blogs Written by Humans for Humans

In this age of AI-assisted writing it can be very tempting to subscribe to an online, artificial copywriting service and have your web copy done in seconds, and many people are doing just that. Unfortunately, this can actually hinder your marketing efforts for the following reasons:

a. Google (assuming you’d like your customers to find your website on Google) only embraces AI to a point and that point comes when people simply use it to churn out copy and then publish it.

Google has already stated that they will not rank AI content if:

“If you see AI as an inexpensive, easy way to game search engine rankings.”

“When it comes to automatically generated content, our guidance has been consistent for years. Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.”

b. As a copywriter with over 20 years of experience under my belt, I can spot AI copy a mile off. It all feels very generic and merges in with the content that EVERY OTHER person out there using AI is producing. As such, human-generated content has the ability to stand out now more than ever.

“A company using well-written and researched human content will rank better on Google and will effectively shine like a beacon against the backdrop of those companies electing to promote their business just using AI-generated content.”

Paul Greystoke

c. References and facts generated by AI are not always correct.

Needless to say then, the next element in our cross-media blog mixing bowl is the well-researched and engaging, ‘human-written’ blog post.

You need to be accessible to capture a wider audience.

If you want your company to be exclusive, then you NEED to be inclusive:

“One in every five people in the UK has a disability, one in ten has Dyslexia and approximately three hundred and sixty thousand are blind or visually impaired (a number set to rise to two point two five million in 2025).”

https://yourcontentwrite.com/crossmediablogs/

Think of the above in terms of spending power, then ask yourself: How are you currently reaching those demographics?

Add to this, that different people have different learning styles and take in and retain information in different ways. According to Avado Learning, a top-ranking platform:

“…roughly 65 percent of the population are visual learners, 30 percent are auditory learners.”

That’s roughly 26.4 million people in the UK who prefer to take in spoken information rather than have it written down.

The Professional Voice over Artist and the Cross Media Blog

There is a difference between a professional voice-over artist reading text and say, a business owner who is not a professional voice-over artist. Tonal quality, vocal inflexions, speed, and timing are all perfectly crafted over the years to produce something that will be instantly engaging and attractive to your potential customers.

For EVERY Cross Media Blog post we produce for you, there will be an audio version of that post that can be streamed directly from your site – boosting your Google ranking AND catering for those among your customers who can’t – or are too busy to – sit and read your content. We have a range of voice-over artists ready to give your brand the trusted voice and personality it deserves.

Add to this, our resident musician/producer further enhances your audio production with custom music and sound effects, giving your customers a truly unique and memorable experience.

So, the third element in the Cross Media Blog is the professional audio version that your customers can play directly from your blog post.

The power of the podcast

Once your audio is recorded, we also turn it into a regular podcast show, opening up your potential audience again by nearly 5 million worldwide.

According to podknowspodcasting:

“Podcasts are experiencing a surge in popularity around the world, with 61% of people, globally, reporting that they now listen to them.“

The same article also stated that the gender of podcast listeners was fairly evenly matched with 58% male and 42% female.

68% tend to listen to the entire episode too. This means that when your Cross Media Blog content is produced you have an audience the size of which is, frankly, unparalleled.

I’m sure also that many of my readers, listeners, and watchers (delete as appropriate) will already know that when you find a business podcast that really appeals to you, then you subscribe which means you are automatically notified every time a new episode is released.

You subscribe because you find the information both informative and perhaps entertaining too. You trust the information that is being given, as its purpose is to help without a pressure sales message – aside from a call to action contained within the podcast which might direct them toward a website / e-commerce platform or an email list – where you can actually engage them in a sales conversation.

So, the fourth element in your Cross Media Blog is a high-quality podcast that is distributed by us, throughout Apple, Microsoft, Spotify, and relevant Google platforms.

Google and search engine ranking (SEO)

Ranking high on Google (and other search engines) can be critical to your business success.

According to Berkley the top eight benefits of ranking high on Google are:

Google Ranking Benefit 1: Brings Organic Search Traffic to your Website.

Google Ranking Benefit 2: Generates Leads Cost-Effectively.

Google Ranking Benefit 3: Increases Brand Awareness.

Google Ranking Benefit 4: Gets You Ahead of the Competition.

Google Ranking Benefit 5: Optimises Your Website for Mobile Users.

Google Ranking Benefit 6: Builds Trust.

Let’s Talk Numbers…

Type your business service or product into Google and see how many results come up. Now, take into account that position 1 receives an average of 31.7% of those clicks, position 2 – 24.71 and position 3 – 18.59%. By the time you get to the very top of page two, you are looking at an average of ONLY 0.63% clickthrough rate.

This leads to the oft-quoted SEO joke that if you want to hide a dead body, so it won’t be discovered, the best place is page two of Google.

Thank you to numeroagency and orbelo for those Google stats.

To make sure your website is seen by as many people as possible, we have enlisted the help of a top-notch SEO consultant – or Google specialist, if you like – to help rise your Cross-Media Blog (and therefore your business website) to the top of Google.

Voice Engine Optimisation

A little speculation here, but we are also working hard to make your branded audio playable on Alexa and Siri as a result of a relevant user query. Early days and a little more experimentation are needed for this one, but as soon as it’s ready our Cross Media Blog clients’ content will automatically benefit from this.

So, the fifth element to be added to your Cross Media Blog is a dedicated SEO consultant to optimise your audio, written and video content so it will rank high on Google and the other search engines.

Your business on Video.

As an added extra, we can also include video production to your Cross Media Blog.

Whilst television may be experiencing dwindling viewing figures (as mentioned above) high-quality video content is NOT. According to Dash:

“In 2023 people are watching, on average, 17 hours of online video per week.”

Videos are also: “twice as likely to be shared than any other form of content.”

YouTube alone, has over two billion monthly users and 70% of viewers made a purchase as a result of seeing a brand on YouTube. This is probably part of the reason why 87% of marketers attribute sales back to their online video marketing efforts.

Your Content Write has teamed up with a long-established video production company to take your Cross Media Blog audio and add some stunning visuals/animation, which will then be uploaded to YouTube and optimised to rank on Google, as well as cutting a few short samples from your video content to be shared throughout your social media channels.

So, the sixth optional element we can add to our Cross Media Blog mixing bowl is the video content created edited and uploaded to YouTube.

So, what is Cross Media Blogging?

Cross Media blogging is the coming together of traditional blogging, audio marketing, podcasting, SEO Google optimisation and video marketing to create a product that can take you to the top of Google and gain the loyalty, trust and… money of more customers than you have ever experienced (see above for relevant stats).

And you don’t even need to come up with content ideas. Our researchers already know what is trending and what YOUR customers WANT to know about. We also look at gaps in your competitors’ content marketing strategy meaning you will absolutely stand out from the competition.

Ready to Stand Apart from Your Competition?

Click the link below and book a call and you can find out how Cross Media Blogging can take your business to the next level.

https://meetings-eu1.hubspot.com/greystoke

You can also SUBSCRIBE to our Cross Media Blog podcast, HERE:

<a href="https://rss.com/podcasts/crossmediablog/1186703/" target="_blank" rel="noopener">Cross Media Blogging and why you NEED it in 2024 | RSS.com</a>

by Paul@contentwrite

Why Optimizing your FAQ Page Could Be One of Your Smartest Moves.

All, Rank High on Google

optimise your FAQ page, your content write, rank high on google, increase sales

It’s your FAQ page. Many people put them up because… well because everyone else does. But beyond serving your clients with some blatantly obvious answers to things that are mostly covered in your site, what other use does it have?

I can’t even begin to describe… Actually, I can and that’s what the focus of this blog is. So, let’s dive right in.

Let’s look at the basics from a user perspective, then delve into the SEO possibilities that will help your website rank high on Google.

Assuming you are on first name terms with your customer avatar, you will have a site that addresses the majority of your users and presents them with the information that they want, in order for you to make conversions and sales.

That’s all great, but what of your potential clients (The ones who are frantically typing away on Google, hoping and praying for the solutions that you have for their burning wants)? They will have specific questions, phrased in a way that is unique to them and similarly use unique associated keywords.

Wouldn’t it be nice to rank for those specific questions and have the answers ready-made?

That was rhetorical.

Welcome to your new and improved FAQ page…

Below follows a few tips and tricks on optimizing your FAQ page so Google, your customers and you are smiling so much you’d think you all slept with hangers in your mouths.

Your website is there because you want the user to perform an action (join a mailing list, buy a product etc). Your FAQ page is no exception. Treat it like a sales page, treat it with the same love and dedication as you would your home page. No more bland and vanilla yes / no answers to unoriginal questions. Make each of your answers enticing – compelling the user to want to take an action. Think of each answer as something you could see on the Google SERP (Search Engine Results Page) and want to click through to a website.

Start out with your generic questions then hop onto Google and start to think about how each question could be reworded to match what Google would recognise as a natural link to your service. This does not have to be guesswork. Start to type a question into Google and loads of options will populate below before you have finished typing. These options are not made up, they are there because Google recognise those terms as ones that are frequently put into the search bar. By replicating the appropriate ones (by clicking through and see where they lead), you are answering the specific questions that your potential clients have and you are using the keywords that Google already know and recognise as being related your product or service.

Take the Following Example:

Imagine you run a parcel delivery service. Think of the most basic question that a user might ask like, ‘When will my delivery arrive?’

Before you have finished typing the word ‘delivery’ Google will already predict what you might want, based on frequent searches. You’ll see those populated below your search.

Click on one and see where it leads. You’ll probably find companies that offer the same service (or similar) to you.

Because the FAQ page is often ignored as a lead generation page you’ll find it easier to rank as the competition is far less.

Include links on your FAQ page and calls to action that are relevant to your customer’s specific questions.

Don’t assume your text has always answered your user’s questions. Offer them an alternative option for a more in-depth answer (could be a phone call or an email). Let’s face it many people leave FAQ pages, frustrated because they didn’t get the answer they want. By offering them the option to get the exact answer that they want, then the chances of them using you to fulfil their desires are greatly increased as they now know you actually care about serving their wants.

Lastly, as discussed on previous posts – look at the keywords that you want your FAQ page to rank for on Google for and make sure they are not in competition with keywords in the rest of your site (Every page has a specific purpose and Google will not rank two pages from the same site on the first page).

I Hope you enjoyed this. If you want to be kept informed on future blog posts please subscribe and like our Facebook page:

https://www.facebook.com/YourContentWrite/?modal=admin_todo_tour

Questions and comments are always welcome in the space below.

Till next time…

by Paul@contentwrite

How to Write Web Content Like Apple.

All, Content Writing

yourcontent write, write like apple, content writing,

With the launch of the new Apple iPhone X, Your Content Write thought it might be fun to investigate exactly what makes Apple web content so irresistible.

So, if you want to be able to write content like Apple and make your products and services sound as enticing as the iPhone X, then read on.

Once you log onto https://www.apple.com/uk/iphone-x/ you are presented with a graphic (a huge ‘X’) which magically transforms itself into a phone as you scroll down.

One might say, you are greeted with a concept of the future, and since the user has to scroll down to complete the transformation into a phone, it is a vision of the future that the user can now hold.

This is very empowering and thrills the reader enough to want to read on.

For those familiar with marketing and sales, you will know that creating an excitement or buzz around a product or service, before the reader has even looked further into it is essential if you want to take your potential customers down a sales funnel and convert them into long term fans.

Having seen this graphic, the words that Apple use must live up to the Graphic and nurture those subliminal concepts. See Below:

The next section starts with an <H> tag title ‘iPhone X’ making it easier for Google to read and understand what the web page will be all about.

In the 53 words that follow (before the next graphic), iPhone is mentioned three times and iPhone X twice. Throughout the page the keyword iPhone X is mentioned 18 times.

The text in this section contains language that is both inspiring and emotive and builds upon the established graphic as a true taste for the future.

Apple speak of their ‘vision’, creating a sense that this amazing piece of Tec has been worked on for many years and now their ‘vision’ is finally a reality.

This gives it an unique ‘sought after’ quality, helping the reader along the path to owning this little slice of heaven.

Right from the gate Apple speak of their device being:

‘…so immersive that the device itself disappears into the experience.’

This is essential… Let’s face it, a phone is a phone. You text, make calls, take pictures, record movies and play games (My grandma would be turning in her grave shouting ‘No. You make calls. End Of!’)

So, instead of selling a phone Apple are instead selling a dream, a vision for the future, a chance to escape the normal hum drum of daily existence.

Apple are selling what the user wants not needs. A drill salesman by comparison does not sell drills, he sells holes in walls i.e. The end result.

So, instead of selling a phone with a few upgrades, they sell the dream (the customer buys the phone as the natural transport to that dreams reality).

Let’s look at the keywords that stick in the mind from a user’s point of view:

Vision (Mentioned twice), create, immersive, experience and intelligent.

These words are lovingly wrapped around the words iPhone and iPhone X, with the closing line:

‘Say hello to the future.’

It even uses alliteration to heighten the readers experience with:

The device itself disappears into the experience.

There is then another graphic, followed by another paragraph. None of the paragraphs are long (The next being just 23 words) and are all centred around fulfilling a promise for the taste of tomorrow.

Throughout the whole page we are taken on a journey to experience the wonderment of what could be (subtly upselling Apple accessories and Apple Music on the way) which, if you have made it to the bottom, (resisting the temptation to click the buy button) then you are starkly presented with the call to action that Apple want you to take:

Buy an iPhone X now!

Apple know that if you have resisted clicking that buy button, but have read to the bottom, you are clearly interested in the product but perhaps money is an issue. It then offers monthly payment plans and even a chance to trade in your old phone for cash.

The complete sales funnel displayed on one page (I love it).

One thing I found quite clever on this page was its wider reach in relation to audience type:

At every stage people are offered the opportunity to learn more about the technical aspect of the phone with a simple inbound link (which is a brownie point for SEO and reduces the bounce rate).

One thing that Apple did NOT do was to include the technical know how and jargon in with the text on the front page. That’s because they know that not everyone is interested in that and it would interfere with the user experience as they make their way down the page.

That would be the same as an illusionist explaining the secrets behind a magic trick as he / she performs it for the first time on stage – all the viewer excitement and wonder is lost and you are left with nothing more than a how-to guide, which may be only mildly interesting at best.

I Hope you enjoyed this. If you want to be kept informed on future blog posts please subscribe and like our Facebook page:

https://www.facebook.com/YourContentWrite/?modal=admin_todo_tour

Questions and comments are always welcome in the space below.

Till next time…

by Paul@contentwrite

How to Write Content that Google and Your Customers will Love (Part 2)

All, Content Writing, Rank High on Google

SEO, your content write, rank on the first page of google, content writing.

All righty then…

This is a follow on from my previous post (hence part 2) If you missed that one, please refer to my previous blog.

All caught up?

Good.

When I write content for my clients I do it in two stages:

1. I create an amazing piece of prose that will educate, inspire or entertain (hopefully all three depending on the subject matter of the text). When doing this I pay absolutely no attention to keywords, Google or any of the other search engines out there. My first and most important task is to communicate an idea that will lead to a call to action.

2. After stage one is complete I then look in great detail at the purpose of the page. I want my clients to rank on Google so I try to make the purpose as specific as possible. I am trying to make this as niche as possible thereby making it easier for Google to present the page to the right people.

Generalized Phrases should be avoided as much as possible. Remember Google is not as clever as you (yet) so work has to be done to make the search engine crawler’s job easy.

As an example, if a car dealership wants to rank high for the keyword ‘Cars’ they will find it:

a. Very expensive if they are paying for it.
b. Extremely competitive if they are wanting to appear on the first page.

With such a general term Google has to cast a wide net in the hope that the information you are looking for is on that page.

Typically, you may find:

A few local car dealerships near to where the user is, information on Disney’s Cars, Magazine listings on the top performing cars, Newsworthy items that include cars and a few YouTube videos that have cars in them.

‘Cars for sale’ or ‘Cars for sale in Jarrow’ on the other hand is a lot more specific and helps Google recognise exactly what your page will be about.

What is Google Hummingbird and How Can it Work For You?

All, Rank High on Google

your content write, rank on the first page of google

Your Content Write is still hard at work, creating its long awaited ‘Supercharge Your Web Presence’ course.

As we do this, when we pluck out particular nuggets of information that could help you, we simply post them. If you have any questions post us a reply in the comments section. Enjoy.

Today… Hummingbird.

Hummingbird is the search algorithm that Google uses to decide what websites to show when a user puts a query into the search engine… and it has recently changed.

It used to be that when you pop a search query into Google then Hummingbird would look at websites with relevant keyword rich content amongst a few other variables. The sites who did this best were the ones who ranked on the first page.

Whilst, in essence this is still true, Google is endeavouring to stop keyword spammers from ranking above the more well deserving sites.

In Google’s own words:

“Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.”

So, what does this mean for you?

Look at each page on your site and note what the purpose of that particular page is.
Come up with keywords that clearly identify the purpose of that page.
Try not to have more than one page that is trying to rank high for the same keyword as Google wont generally display multiple pages from the same site on the first page (you’d be competing with yourself).
Then write content that is both keyword rich and enticing.
Try to make the copy as comprehensive as possible so the reader does not have any questions, except maybe “Ok I’m sold. Where is the buy / subscribe button?”

If you need any help or have any questions regarding this, Your Content Write will be happy to assist.

Click on the comments below or visit us on https://yourcontentwrite.com/

Till next time…

by Paul@contentwrite

The Science Behind S.E.O.

All, The Science Behind

Rank High on Google with Your Content Write

So you’d like to rank high on Google?

The good news is that this is completely possible and there are a number of affordable strategies available to you right now.

I could easily fill several books outlining the wonder that is Search Engine Optimization and I’m resisting the urge to do that. Instead here is a brief overview of how Google works.

Google is not human, but it’s trying to be.

Sounds like a very strange statement but stay with me. In order to understand and cater for the wants and needs of its clients, Google needs to understand them (that’s you). Developments are being made all the time to ensure that when you input a search term that it will give you the result you want within fractions of a second.

When selecting the keywords, you’d like Google to rank you for, try not to be too general.

Try to think like Google:

Suppose I was to type ‘cars’ into the search bar. What do you think would come up?

Actually, I have. So, I’ll just tell you:

Three adverts from local car dealerships.
Three top stories on the new Tesla, Trump’s car tariffs and a report on Americas lightest and heaviest cars.
Because I’m writing this in South Shields, there is a well ranked website for a local car dealership.
Videos on the movie ‘Cars’ and a couple of other viral YouTube videos on cars.
A Wikipedia page on the film ‘Cars’.
Some articles from Major car magazines.
On the right-hand side of the page is an interesting graphic detailing what a car is and its function (If you’ve yet to sit your driving test, might be worth a look).

With an enquiry so general, Google has to cast a wide net hoping that the information you want is somewhere on that page.

Specific keywords help create a niche, yet it is surprising how many people will try to rank high for very generalised terms. This is often not cost effective and therefore not producing a great return on your investment.

S.E.O. or Search Engine Optimisation works to make sure that your website and subsequent posts and blogs used in marketing are recognised by Google (and other search engines) as being relevant to what the user wants when they type in a specific key word or group of keywords.

When you optimise your site, it can be useful to see what your competitors are doing that works and emulate this. Your competitors are not infallible however and may not be taking advantage of the tools available to rank their company high on Google.

Your Content Write are S.E.O. trained and perform a number of functions to ensure your brand is both known and trusted and will rank on Google to a level that meets your business goals.

For Existing sites, we perform a free SEO check and tell you exactly what you need to do to improve the ranking of your site.

If you would like your free S.E.O. health check click ‘contact’ above with your business website address and we will get back to you within 24 hours.

by Paul@contentwrite

Tag Archive for: seo

What is a Cross Media Blog?

What Can Cross Media Blogging Mean to You?

How close can we bring you to that dream?

Commercially embrace the digital age we are living in.

How much of your current marketing efforts are online?

Put yourself in the mind of your customer.

HOWEVER IN THE ONLINE WORLD…

Your customers are online which means that’s exactly where you need to be.

Why Blogging is so effective?

Blogs Written by Humans for Humans

Needless to say then, the next element in our cross-media blog mixing bowl is the well-researched and engaging, ‘human-written’ blog post.

You need to be accessible to capture a wider audience.

The Professional Voice over Artist and the Cross Media Blog

So, the third element in the Cross Media Blog is the professional audio version that your customers can play directly from your blog post.

The power of the podcast

So, the fourth element in your Cross Media Blog is a high-quality podcast that is distributed by us, throughout Apple, Microsoft, Spotify, and relevant Google platforms.

Google and search engine ranking (SEO)

Voice Engine Optimisation

So, the fifth element to be added to your Cross Media Blog is a dedicated SEO consultant to optimise your audio, written and video content so it will rank high on Google and the other search engines.

Your business on Video.

So, the sixth optional element we can add to our Cross Media Blog mixing bowl is the video content created edited and uploaded to YouTube.

Welcome to your new and improved FAQ page…

Your Content Write is still hard at work, creating its long awaited ‘Supercharge Your Web Presence’ course.

As we do this, when we pluck out particular nuggets of information that could help you, we simply post them. If you have any questions post us a reply in the comments section. Enjoy.

Today… Hummingbird.

So you’d like to rank high on Google?

Google is not human, but it’s trying to be.

Try to think like Google: