How to write Content that Google and Your Customers Will Simply Love (Part 1).

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Web Content Writing, your content write, seo, rank high on google, increase sales by supercharging your web content

Do you want Google to love your website as much as you do?

Do you want to increase your chances of ranking on the first page, when a prospective client searches for your product or service online?

That was rhetorical, by the way. I’m assuming that’s why we’re all here.

There’s something I tell my clients quite a bit and that is…

“Think like Google.”

The top techies at Google have the opposite goal. They are trying to make their algorithms so clever that eventually it (Google) will be able to think like a human, thereby producing an exact match for whatever search query you type (or speak) into the search engine.

But they’re not there yet, so for the moment we have to come down to their level and understand what makes Google recognise and rank one web page over another for the same search query.

Now, in future blogs we’ll be tipping our toes into the fascinating world of search engine optimization (SEO), then diving right in. For now, we’re going to look at the most important element and that is, your content.

You may have heard the phrase bandied around “Content is King.” That’s true because it serves two very important purposes:

  1. It helps Google (and other search engines) understand what you do and therefore where you should rank.
  2. It communicates an idea to your readers (hopefully) in a way that will inspire them to perform a desired action. That could be to buy a product or subscribe to a mailing list.

With me so far? Good.

By far, the most important element in the above is number two. You are less likely to rank high if your content alienates your readers. Google looks at popularity as well as readability and purpose when ranking a web page. If people are not engaging with your site it will be seen as not fit for purpose.

I want you to look at each page in your current website if you have one (or if not, start your initial design now). Pen and paper in hand, write down the web page title and next to that write what the purpose of that page is.

After you have done that, realise that you have probably been very general in your description and that description could probably apply to a million other websites. Do it again and be very specific:

Write down in as much detail as you can what the purpose of YOUR web page is.

What we are creating here is a niche. With a niche comes a certain set of keywords that will clearly define your niche (we’ll go into that in a little bit).

Now look at your content on each page and answer the following question with a yes/no:

Does this web page cover EVERYTHING your user would want to know (Not YOU, your user) when reading this page with no questions left unanswered?

If you answered yes to the above then make sure.

With no leading statements ask a target group to read your page and come up with questions. Have them communicate their understanding of the page. You might also ask the user how the page makes them feel and if they are inspired to perform your call to action in the page?

It’s handy if your target group are not friends and family but a small section of people who ‘should’ be likely to want to part with their hard-earned cash to purchase what it is that you have to offer.

Doing this on social media (which we’ll go into in a future post) can be very useful. If people feel like they have helped you then they are more likely to feel a sense of ownership and be engaged with what you have to offer.

Once you have these results then back to the drawing board you go, to re-write your page (Or congratulate yourself on being a content writing genius).

If you answered ‘no’ to the above then rewrite your web page, answering your own questions then follow the steps above.

If you need help with the actual content then please see my previous post:

http://yourcontentwrite.com/how-to-write-stunning-web-pages/

Ok, by this point we have a website that engages your potential client base. That’s great. Well done you.

If it is important for you to rank high on Google too (it isn’t always important, which will be explored in a future post) then jump into stage two.

Stage 2

Earlier you heard me speak briefly of keywords. They are important, but not as important as many people would have you believe.

John Mueller of Google stated in 2014. –

“keyword density, in general, is something I wouldn’t focus on. Search engines have kind of moved on from there.”

My advice is:

  1. Definitely include keywords and synonyms but don’t overdo it and above all make it sound natural.
  2. Once done, test it with your target group. Offer them something free for their assistance and get them signed up to a mailing list or a Facebook group. They will do some of your marketing for you in referrals.

 

There is more to ranking high on Google. This will be continued in my next blog post:

How to write Content that Google and your Customers will simply love (part 2).

I Hope you enjoyed this. If you want to be kept informed on future blog posts please subscribe and like our Facebook page:

https://www.facebook.com/YourContentWrite/?modal=admin_todo_tour

Till next time…

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How to Write Stunning Web Pages.

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your content write advice on how to write web content.

 

As a passionate and dedicated business owner you could probably write loads about your company.

You may create vast quantities of content that show off your various skills, qualifications and your experience. You might then go to highlight all your USP’s and your existing client base to instil confidence into your reader.

Nice idea, but unfortunately that doesn’t work for Google or for your customers.  Let’s explore why.

This blog post will cover five of the basic techniques you should be including in your web content.

 

  1. Define your customer.

You want to communicate an idea to someone it’s probably useful that you understand who they are so you can speak in a language that will inform, possibly entertain and definitely inspire them to hit that buy button or subscribe to your mailing list.

I’ll go into the customer avatar in more depth in a future blog but for now try to identify your customer by basic demographics (age, sex, location, income level) and then look more in depth.

I like to put myself in the mind of the customer and do a basic personality test on their behalf. There are quite a few useful ones online. A  simple Google search will highlight which works best for you.

 

  1. Write for your customer, not yourself.

So many people use their website to show off their relevant skills. Whilst it’s important that the customer needs to feel confident that you can do the job, remember they have already logged onto your site because they are looking for what it is that you have to offer.

If they have to make their way through reams of text to find what they are looking for they’ll simply click off – increasing your bounce rate and decreasing your conversion rate.

So, the key here is show the customer what they want to see and try not to bog them down in loads of technical jargon. Richard Branson attributes much of his success in the fact that he keeps his content simple and easy to understand.

 

  1. Get to know your personal pronouns and avoid the passive tense.

If you are talking with your clients make them feel like they are part of the conversation. Don’t be afraid to use the word ‘you’ or ‘your’ in your copy:

The Teddy bears are produced and delivered within 24 hours.

will never sound as good as:

Your delectable teddy bears will be ready and shipped out to you within 24 hours.

 

  1. Avoid needless repetition.

The key word here is ‘needless’. It may be necessary to repeat an idea or a subscribe / buy it now option but don’t overuse it. Studies have concluded that this comes across as needy and desperate.

 

  1. Use short sentences and paragraphs.

Try to keep to four sentences per paragraph as a general rule.

 

I could write volumes on how to create stunning web content (and will in future posts) but to begin with I think that’s enough to be going on with.

My next blog will be how to craft your content so that it ranks high on Google.

Hope you enjoyed this. If you want to be kept informed on future blog posts please subscribe and like our Facebook page:

https://www.facebook.com/YourContentWrite/?modal=admin_todo_tour

 

Till next time…

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What is Google Hummingbird and How Can it Work For You?

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your content write, rank on the first page of google

Your Content Write is still hard at work, creating its long awaited ‘Supercharge Your Web Presence’ course.

As we do this, when we pluck out particular nuggets of information that could help you, we simply post them. If you have any questions post us a reply in the comments section. Enjoy.

 

Today… Hummingbird.

 

Hummingbird is the search algorithm that Google uses to decide what websites to show when a user puts a query into the search engine… and it has recently changed.

It used to be that when you pop a search query into Google then Hummingbird would look at websites with relevant keyword rich content amongst a few other variables. The sites who did this best were the ones who ranked on the first page.

Whilst, in essence this is still true, Google is endeavouring to stop keyword spammers from ranking above the more well deserving sites.

In Google’s own words:

“Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.”

So, what does this mean for you?

  1. Look at each page on your site and note what the purpose of that particular page is.
  2. Come up with keywords that clearly identify the purpose of that page.
  3. Try not to have more than one page that is trying to rank high for the same keyword as Google wont generally display multiple pages from the same site on the first page (you’d be competing with yourself).
  4. Then write content that is both keyword rich and enticing.
  5. Try to make the copy as comprehensive as possible so the reader does not have any questions, except maybe “Ok I’m sold. Where is the buy / subscribe button?”

If you need any help or have any questions regarding this, Your Content Write will be happy to assist.

Click on the comments below or visit us on  http://yourcontentwrite.com/

Till next time…

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The Science Behind S.E.O.

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Rank High on Google with Your Content Write

So you’d like to rank high on Google?

The good news is that this is completely possible and there are a number of affordable strategies available to you right now.

I could easily fill several books outlining the wonder that is Search Engine Optimization and I’m resisting the urge to do that. Instead here is a brief overview of how Google works.

Google is not human, but it’s trying to be.

Sounds like a very strange statement but stay with me. In order to understand and cater for the wants and needs of its clients, Google needs to understand them (that’s you).  Developments are being made all the time to ensure that when you input a search term that it will give you the result you want within fractions of a second.

When selecting the keywords, you’d like Google to rank you for, try not to be too general.

Try to think like Google:

Suppose I was to type ‘cars’ into the search bar. What do you think would come up?

Actually, I have. So, I’ll just tell you:

  1. Three adverts from local car dealerships.
  2. Three top stories on the new Tesla, Trump’s car tariffs and a report on Americas lightest and heaviest cars.
  3. Because I’m writing this in South Shields, there is a well ranked website for a local car dealership.
  4. Videos on the movie ‘Cars’ and a couple of other viral YouTube videos on cars.
  5. A Wikipedia page on the film ‘Cars’.
  6. Some articles from Major car magazines.
  7. On the right-hand side of the page is an interesting graphic detailing what a car is and its function (If you’ve yet to sit your driving test, might be worth a look).

With an enquiry so general, Google has to cast a wide net hoping that the information you want is somewhere on that page.

Specific keywords help create a niche, yet it is surprising how many people will try to rank high for very generalised terms. This is often not cost effective and therefore not producing a great return on your investment.

S.E.O. or Search Engine Optimisation works to make sure that your website and subsequent posts and blogs used in marketing are recognised by Google (and other search engines) as being relevant to what the user wants when they type in a specific key word or group of keywords.

When you optimise your site, it can be useful to see what your competitors are doing that works and emulate this. Your competitors are not infallible however and may not be taking advantage of the tools available to rank their company high on Google.

Your Content Write are S.E.O. trained and perform a number of functions to ensure your brand is both known and trusted and will rank on Google to a level that meets your business goals.

For Existing sites, we perform a free SEO check and tell you exactly what you need to do to improve the ranking of your site.

If you would like your free S.E.O. health check click ‘contact’ above with your business website address and we will get back to you within 24 hours.

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The Science Behind Social Media

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Imagine being able to connect with ONLY the people who are most likely to be interested in what you have to offer, from anywhere on the planet.

Imagine your customers sharing the benefits of your service to other likeminded people.

Imagine your business brand instilling a positive feeling of trust amongst your steadily growing client base.

Imagine a return on investment that far outweighs the time and capital invested.

Luckily you don’t have to imagine… Welcome to Social Media.

 

Let’s Look at some of the current Stats:

  • 95% of all adults aged 18 – 34 are most likely to follow a brand using social media.
  • There are one million new active social media users added every day.
  • According to Hubspot, the best time to post to Facebook is 3pm on a Wednesday.
  • Link clicks account for 92% of all user interaction with Twitter.
  • 4.4 million videos were uploaded to Facebook in February 2016, resulting in 199 billion views.
  • Top brands on Instagram are seeing a per follower engagement  58 times more than Facebook and 120 times more than Twitter.

Your brand will naturally lend itself to a particular type of social media or a combination of platforms, dependant upon your business and the interests of the people you want to attract.

Your Content Write develop tailor made Social Media strategies that promote your brand to a wider audience, creating a trusted image and instills in your clients a feeling of enthusiasm and confidence when purchasing your product or service.

Click ‘Contact’ above to find out how Your Content Write can help you.

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The Science Behind Blog Writing

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Blog Writing has become a critical part of the marketing mix. Regular, quality blog content gives you a direct, trusted relationship with your potential clients and pushes you up the natural Google rankings.

According to HubSpot: Marketers that have quality blog content receive on average 67% more leads than those who do not.

LET’S LOOK AT SOME OF THE ADVANTAGES OF HIGH QUALITY BLOG CONTENT:

  • Marketers who prioritise blogging are 13 times more likely to receive a positive return on investment (ROI) on their efforts.
  • In general buyers view 3-5 pieces of blog content before engaging with a sales rep.
  • In 2017 66% of marketers reported using blogs in their social media content.
  • 76% of users ignore paid results and only focus on organic results. With regular well written blog content, you will rise up the organic Google rankings.
  • Blogs have been rated as one of the most credible and trusted sources for online information.

 

HIGH QUALITY BLOG CONTENT CAN WORK FOR YOU.

Let’s suppose you run a restaurant. You have an engaging website with amazing content and pictures of your food.

Clients may chance upon your site and be very impressed with your dishes and the positive customer feedback that your website boasts.

Many potential clients may also think “Of course they have an engaging website and boast about their food. What else would they say? It’s THEIR website. They are not likely to say:

Please come eat here and even though some of the customer testimonials are fictitious, the food is really good…. Honestly!

Now, let’s suppose you have a regular, well written blog post going out, offering tips on cooking, maybe letting people see behind the scenes on what it takes to run a great restaurant, possibly offering amusing anecdotes or simply different recipes for people to try out in the comfort of their own home.

  • The blogs (which are fully branded with your company logo) are posted on various social media platforms.
  • People like the blog posts and share them with other interested parties.
  • Potential clients subscribe to your blog because they want updates when you produce something new.
  • Conversations are started on those various social media platforms – attracting more customers and instilling a feeling of trust and engagement between them and your brand.

The more your well written blogs are shared, the higher your amazing website moves up the Google rankings.

By the time your website is visible to a higher volume of people you are already a known and trusted entity – more likely to convert potential clients into lifetime customers with minimal or no effort from you.

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The Science Behind Content Writing

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We could easily fill volumes with the entire chronology of information contained within the science of why content writing works.

If you’d like to give us a call,  our content writers would be more than happy to keep you happily entertained for hours. For now though, here are a few nuggets about our content writing service:

OUR WEBSITE WRITING SERVICE INCLUDES, AS STANDARD:

  • Qualified, professional content writers.
  • A speedy turnaround, without losing quality.
  • Engaging website content.
  • Free competitor content analysis.
  • We write till it’s right, at no extra cost.

Our Content Writers are Also S.E.O. experts.

Your website content has to be engaging of course, as well as enticing and educational – inspiring your clients to buy your product or use your service…

…But what is the use of having high quality website content, if your clients never get to see it?

YourContentWrite writers are also trained in Search Engine Optimization (S.E.O.) to ensure both your content and images work together to rank high on all the major search engines.

Packages and other Writing Services.

We have various offers depending upon your specific requirements, listed on the Packages and Pricing page.  If you would prefer your web content to be more specifically tailored to your requirements, drop us an email and we will give you a call back within 24 hours.

In addition to creating engaging website content, YourContentWrite also write stunning blog posts. We can also manage as maintain your social media strategy and get you highly competitive prices for any cross media advertising.

… Leaving you free to do the job you love

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