Your Content Write posts to help you write amazing business blog content and rank high on Google.

Blogging for beginners, blogging for dummies, blogging sites, why blogging is important, importance of blog on website, blogging for your business, what will a blog do for a company, 10 advantages of blogging, who uses blogs, benefits of blogging for marketing, your content write

 

How does your blog strategy stand in the most crowded of market places and inspire clients to want to engage with you?

Traditional business schools may tell you to define your USP’s and make sure they are in your blog. – i.e. what is it that you offer that other people don’t?

Not a bad idea – I mean that’s what 80% of the other businesses are doing. What if you want to stand out from the shadows of the other 80%?

I’ll ask you a question and your answer to that question may guide you on the path to the answer to which you’ve been searching.

What would inspire you to select a never before tried company (at least by you) over another?

I’m guessing not much. I mean the new company is a risk. You know nothing about them. Perhaps all you have received is an initial sales message, with a purchase offer that is ‘Too Good to Be True!’

  • People are EMOTIONAL.
  • People buy because it FEELS right.
  • People WANT A SOLUTION to their problems.
  • People WANT TO BE CONVINCED that YOUR solution is the right one!
  • It’s your job to do just that that.

This is how I do it…

Firstly, I come from a place where I WANT to serve those who need my help.

I look for people who would benefit from my help and I get to know them.

I will give away as much help and advice as I can for FREE, usually by blog or social media.

If people want to take the next step then they can subscribe to my mailing list in which they will get more in-depth help and advice for FREE.

The people on my mailing list have seen my REGULAR BLOG AND SOCIAL MEDIA POSTS. They have used my methods and know they work. They are no longer standing confused in a market place wondering where to find their answers.

When I release information that comes at a cost then people know (because of my track record) that my help and advice is absolutely worth their time and immediate attention. They are not just willing, but they WANT TO INVEST in that help because they recognise what that product will do for them.

I’ve described very basically a funnel where you meet another living human being online, do as much as you can for them AND GET PAID FOR IT.

I hope this has helped.

 

 

If you would like more in-depth advice please feel free to subscribe to my mailing list.

Blog for business, business blogging, Your Content Write, why blog?,

So, you have an amazing site… Great, well done you.

You may also post regular sales messages through your own social media channels.

In fact, there are a myriad of sales options out there, designed to show your clients that one irresistible offer that will make a huge difference to their lives and to your bottom line.

So why introduce blogging into the mix? What purpose does it serve?

I’d like to start by stating the obvious… Your clients are people.

Let’s think about that for a second. Whether they are the CEO of a major corporation, the owner of a chip shop or a single parent struggling to make ends meet, they all share that one common quality.

As ‘people’, they will base their relationships on perception, trust and familiarity. This works not only in their personal lives but also transcends into their purchases too.

Remember, your website is a sales platform pure and simple. It is the showroom for what you have to offer to satisfy your clients desires.

Trouble is, yours is not the only website out there, and the chances are you are not the only one offering the same product or service.

Having a blog takes you out of the rat race, in which thousands of businesses are standing on their own little patch of land screaming:

“Buy from me… Buy from me… BUY FROM ME!!”

When you have a blog, the clients come to you. They seek you out – Why?

Let’s look at the stats. Then I’ll help you understand why those impressive figures are entirely logical:

your content write, blogging for business, why blog for business, how to blog for business

Firstly, the blog is NOT a direct sales tool and (barring a few minor exceptions), should never be used as one. It’s there to build a relationship between you and your clients:

  • You wouldn’t walk up to an attractive lady or gentleman at work and suggest marriage and children over the water cooler (I hope).
  • You’d get to know them and they choose to get to know you (based on their initial perception). You might even offer them a small gift in the form of a FREE refreshing cup of water.
  • When your relationship has reached a certain level of familiarity and trust, you can take your communication to a new venue (coffee shop or restaurant) then move on from there.
  • After a few restaurant dates, your level of commitment may move to the next level, perhaps eventually leading to marriage.
  • Heavy couple of days eh?

So, when designing a blog think initially about what it is that your clients want to see. Be aware that they are constantly barraged by numerous metaphorical marriage proposals which they automatically ignore.

Look for initial opportunities to serve your clients for free, offering them content that they really want (the chat and cup of water at the water cooler).

Make your blogs regular. This sets you up as the resident and reliable expert in their mind’s eye.

Encourage those who can’t get enough of your content to sign up to your mailing list (taking them away from that water cooler and into a coffee shop to offer them something of more value for free. The metaphorical cup of coffee).

Once they are on your mailing list:

  • They already know and trust you.
  • They are comfortably familiar with your brand.
  • They WANT to buy from you.

Now your free content can point towards a bigger offering, whilst still adding value.

If you follow this, then more than likely you will begin to receive comments and emails from potential clients who have loved your free content and are eager to purchase your bigger offering.

On the subject of what specifically to put into your blogs, this will be covered in a future post. I will say for now though, that my rule of thumb is the same as it is with social media:

Your content has to either inspire, educate or entertain (or a combination). If it does none of those then it is a waste of a post.

There should be some sort of call to action (To like a Facebook page or join a mailing list perhaps).

And I know this was mentioned earlier but beyond the branding, your blog should not be a blatant self-promoting sales document.

Remember you want your clients to WANT to buy from you not ignore you.

Good luck with your blogging. Comments and questions welcome below, as always.

Till next time…

 

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Blog Writing has become a critical part of the marketing mix. Regular, quality blog content gives you a direct, trusted relationship with your potential clients and pushes you up the natural Google rankings.

According to HubSpot: Marketers that have quality blog content receive on average 67% more leads than those who do not.

LET’S LOOK AT SOME OF THE ADVANTAGES OF HIGH QUALITY BLOG CONTENT:

  • Marketers who prioritise blogging are 13 times more likely to receive a positive return on investment (ROI) on their efforts.
  • In general buyers view 3-5 pieces of blog content before engaging with a sales rep.
  • In 2017 66% of marketers reported using blogs in their social media content.
  • 76% of users ignore paid results and only focus on organic results. With regular well written blog content, you will rise up the organic Google rankings.
  • Blogs have been rated as one of the most credible and trusted sources for online information.

 

HIGH QUALITY BLOG CONTENT CAN WORK FOR YOU.

Let’s suppose you run a restaurant. You have an engaging website with amazing content and pictures of your food.

Clients may chance upon your site and be very impressed with your dishes and the positive customer feedback that your website boasts.

Many potential clients may also think “Of course they have an engaging website and boast about their food. What else would they say? It’s THEIR website. They are not likely to say:

Please come eat here and even though some of the customer testimonials are fictitious, the food is really good…. Honestly!

Now, let’s suppose you have a regular, well written blog post going out, offering tips on cooking, maybe letting people see behind the scenes on what it takes to run a great restaurant, possibly offering amusing anecdotes or simply different recipes for people to try out in the comfort of their own home.

  • The blogs (which are fully branded with your company logo) are posted on various social media platforms.
  • People like the blog posts and share them with other interested parties.
  • Potential clients subscribe to your blog because they want updates when you produce something new.
  • Conversations are started on those various social media platforms – attracting more customers and instilling a feeling of trust and engagement between them and your brand.

The more your well written blogs are shared, the higher your amazing website moves up the Google rankings.

By the time your website is visible to a higher volume of people you are already a known and trusted entity – more likely to convert potential clients into lifetime customers with minimal or no effort from you.

We could easily fill volumes with the entire chronology of information contained within the science of why content writing works.

If you’d like to give us a call,  our content writers would be more than happy to keep you happily entertained for hours. For now though, here are a few nuggets about our content writing service:

OUR WEBSITE WRITING SERVICE INCLUDES, AS STANDARD:

  • Qualified, professional content writers.
  • A speedy turnaround, without losing quality.
  • Engaging website content.
  • Free competitor content analysis.
  • We write till it’s right, at no extra cost.

Our Content Writers are Also S.E.O. experts.

Your website content has to be engaging of course, as well as enticing and educational – inspiring your clients to buy your product or use your service…

…But what is the use of having high quality website content, if your clients never get to see it?

YourContentWrite writers are also trained in Search Engine Optimization (S.E.O.) to ensure both your content and images work together to rank high on all the major search engines.

Packages and other Writing Services.

We have various offers depending upon your specific requirements, listed on the Packages and Pricing page.  If you would prefer your web content to be more specifically tailored to your requirements, drop us an email and we will give you a call back within 24 hours.

In addition to creating engaging website content, YourContentWrite also write stunning blog posts. We can also manage as maintain your social media strategy and get you highly competitive prices for any cross media advertising.

… Leaving you free to do the job you love