The Science Behind S.E.O.

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Rank High on Google with Your Content Write

So you’d like to rank high on Google?

The good news is that this is completely possible and there are a number of affordable strategies available to you right now.

I could easily fill several books outlining the wonder that is Search Engine Optimization and I’m resisting the urge to do that. Instead here is a brief overview of how Google works.

Google is not human, but it’s trying to be.

Sounds like a very strange statement but stay with me. In order to understand and cater for the wants and needs of its clients, Google needs to understand them (that’s you).  Developments are being made all the time to ensure that when you input a search term that it will give you the result you want within fractions of a second.

When selecting the keywords, you’d like Google to rank you for, try not to be too general.

Try to think like Google:

Suppose I was to type ‘cars’ into the search bar. What do you think would come up?

Actually, I have. So, I’ll just tell you:

  1. Three adverts from local car dealerships.
  2. Three top stories on the new Tesla, Trump’s car tariffs and a report on Americas lightest and heaviest cars.
  3. Because I’m writing this in South Shields, there is a well ranked website for a local car dealership.
  4. Videos on the movie ‘Cars’ and a couple of other viral YouTube videos on cars.
  5. A Wikipedia page on the film ‘Cars’.
  6. Some articles from Major car magazines.
  7. On the right-hand side of the page is an interesting graphic detailing what a car is and its function (If you’ve yet to sit your driving test, might be worth a look).

With an enquiry so general, Google has to cast a wide net hoping that the information you want is somewhere on that page.

Specific keywords help create a niche, yet it is surprising how many people will try to rank high for very generalised terms. This is often not cost effective and therefore not producing a great return on your investment.

S.E.O. or Search Engine Optimisation works to make sure that your website and subsequent posts and blogs used in marketing are recognised by Google (and other search engines) as being relevant to what the user wants when they type in a specific key word or group of keywords.

When you optimise your site, it can be useful to see what your competitors are doing that works and emulate this. Your competitors are not infallible however and may not be taking advantage of the tools available to rank their company high on Google.

Your Content Write are S.E.O. trained and perform a number of functions to ensure your brand is both known and trusted and will rank on Google to a level that meets your business goals.

For Existing sites, we perform a free SEO check and tell you exactly what you need to do to improve the ranking of your site.

If you would like your free S.E.O. health check click ‘contact’ above with your business website address and we will get back to you within 24 hours.

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The Science Behind Social Media

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Imagine being able to connect with ONLY the people who are most likely to be interested in what you have to offer, from anywhere on the planet.

Imagine your customers sharing the benefits of your service to other likeminded people.

Imagine your business brand instilling a positive feeling of trust amongst your steadily growing client base.

Imagine a return on investment that far outweighs the time and capital invested.

Luckily you don’t have to imagine… Welcome to Social Media.

 

Let’s Look at some of the current Stats:

  • 95% of all adults aged 18 – 34 are most likely to follow a brand using social media.
  • There are one million new active social media users added every day.
  • According to Hubspot, the best time to post to Facebook is 3pm on a Wednesday.
  • Link clicks account for 92% of all user interaction with Twitter.
  • 4.4 million videos were uploaded to Facebook in February 2016, resulting in 199 billion views.
  • Top brands on Instagram are seeing a per follower engagement  58 times more than Facebook and 120 times more than Twitter.

Your brand will naturally lend itself to a particular type of social media or a combination of platforms, dependant upon your business and the interests of the people you want to attract.

Your Content Write develop tailor made Social Media strategies that promote your brand to a wider audience, creating a trusted image and instills in your clients a feeling of enthusiasm and confidence when purchasing your product or service.

Click ‘Contact’ above to find out how Your Content Write can help you.

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The Science Behind Blog Writing

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Blog Writing has become a critical part of the marketing mix. Regular, quality blog content gives you a direct, trusted relationship with your potential clients and pushes you up the natural Google rankings.

According to HubSpot: Marketers that have quality blog content receive on average 67% more leads than those who do not.

LET’S LOOK AT SOME OF THE ADVANTAGES OF HIGH QUALITY BLOG CONTENT:

  • Marketers who prioritise blogging are 13 times more likely to receive a positive return on investment (ROI) on their efforts.
  • In general buyers view 3-5 pieces of blog content before engaging with a sales rep.
  • In 2017 66% of marketers reported using blogs in their social media content.
  • 76% of users ignore paid results and only focus on organic results. With regular well written blog content, you will rise up the organic Google rankings.
  • Blogs have been rated as one of the most credible and trusted sources for online information.

 

HIGH QUALITY BLOG CONTENT CAN WORK FOR YOU.

Let’s suppose you run a restaurant. You have an engaging website with amazing content and pictures of your food.

Clients may chance upon your site and be very impressed with your dishes and the positive customer feedback that your website boasts.

Many potential clients may also think “Of course they have an engaging website and boast about their food. What else would they say? It’s THEIR website. They are not likely to say:

Please come eat here and even though some of the customer testimonials are fictitious, the food is really good…. Honestly!

Now, let’s suppose you have a regular, well written blog post going out, offering tips on cooking, maybe letting people see behind the scenes on what it takes to run a great restaurant, possibly offering amusing anecdotes or simply different recipes for people to try out in the comfort of their own home.

  • The blogs (which are fully branded with your company logo) are posted on various social media platforms.
  • People like the blog posts and share them with other interested parties.
  • Potential clients subscribe to your blog because they want updates when you produce something new.
  • Conversations are started on those various social media platforms – attracting more customers and instilling a feeling of trust and engagement between them and your brand.

The more your well written blogs are shared, the higher your amazing website moves up the Google rankings.

By the time your website is visible to a higher volume of people you are already a known and trusted entity – more likely to convert potential clients into lifetime customers with minimal or no effort from you.

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The Science Behind Content Writing

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We could easily fill volumes with the entire chronology of information contained within the science of why content writing works.

If you’d like to give us a call,  our content writers would be more than happy to keep you happily entertained for hours. For now though, here are a few nuggets about our content writing service:

OUR WEBSITE WRITING SERVICE INCLUDES, AS STANDARD:

  • Qualified, professional content writers.
  • A speedy turnaround, without losing quality.
  • Engaging website content.
  • Free competitor content analysis.
  • We write till it’s right, at no extra cost.

Our Content Writers are Also S.E.O. experts.

Your website content has to be engaging of course, as well as enticing and educational – inspiring your clients to buy your product or use your service…

…But what is the use of having high quality website content, if your clients never get to see it?

YourContentWrite writers are also trained in Search Engine Optimization (S.E.O.) to ensure both your content and images work together to rank high on all the major search engines.

Packages and other Writing Services.

We have various offers depending upon your specific requirements, listed on the Packages and Pricing page.  If you would prefer your web content to be more specifically tailored to your requirements, drop us an email and we will give you a call back within 24 hours.

In addition to creating engaging website content, YourContentWrite also write stunning blog posts. We can also manage as maintain your social media strategy and get you highly competitive prices for any cross media advertising.

… Leaving you free to do the job you love

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