Posts

optimise your FAQ page, your content write, rank high on google, increase sales

 

It’s your FAQ page. Many people put them up because… well because everyone else does. But beyond serving your clients with some blatantly obvious answers to things that are mostly covered in your site, what other use does it have?

I can’t even begin to describe… Actually, I can and that’s what the focus of this blog is. So, let’s dive right in.

Let’s look at the basics from a user perspective, then delve into the SEO possibilities that will help your website rank high on Google.

Assuming you are on first name terms with your customer avatar, you will have a site that addresses the majority of your users and presents them with the information that they want, in order for you to make conversions and sales.

That’s all great, but what of your potential clients (The ones who are frantically typing away on Google, hoping and praying for the solutions that you have for their burning wants)? They will have specific questions, phrased in a way that is unique to them and similarly use unique associated keywords.

Wouldn’t it be nice to rank for those specific questions and have the answers ready-made?

That was rhetorical.

Welcome to your new and improved FAQ page…

Below follows a few tips and tricks on optimizing your FAQ page so Google, your customers and you are smiling so much you’d think you all slept with hangers in your mouths.

 

  1. Your website is there because you want the user to perform an action (join a mailing list, buy a product etc). Your FAQ page is no exception. Treat it like a sales page, treat it with the same love and dedication as you would your home page. No more bland and vanilla yes / no answers to unoriginal questions. Make each of your answers enticing – compelling the user to want to take an action. Think of each answer as something you could see on the Google SERP (Search Engine Results Page) and want to click through to a website.

 

  1. Start out with your generic questions then hop onto Google and start to think about how each question could be reworded to match what Google would recognise as a natural link to your service. This does not have to be guesswork. Start to type a question into Google and loads of options will populate below before you have finished typing. These options are not made up, they are there because Google recognise those terms as ones that are frequently put into the search bar. By replicating the appropriate ones (by clicking through and see where they lead), you are answering the specific questions that your potential clients have and you are using the keywords that Google already know and recognise as being related your product or service.

 

Take the Following Example:

 

Imagine you run a parcel delivery service. Think of the most basic question that a user might ask like, ‘When will my delivery arrive?’

Before you have finished typing the word ‘delivery’ Google will already predict what you might want, based on frequent searches. You’ll see those populated below your search.

Click on one and see where it leads. You’ll probably find companies that offer the same service (or similar) to you.

Because the FAQ page is often ignored as a lead generation page you’ll find it easier to rank as the competition is far less.

 

  1. Include links on your FAQ page and calls to action that are relevant to your customer’s specific questions.

 

  1. Don’t assume your text has always answered your user’s questions. Offer them an alternative option for a more in-depth answer (could be a phone call or an email). Let’s face it many people leave FAQ pages, frustrated because they didn’t get the answer they want. By offering them the option to get the exact answer that they want, then the chances of them using you to fulfil their desires are greatly increased as they now know you actually care about serving their wants.

 

  1. Lastly, as discussed on previous posts – look at the keywords that you want your FAQ page to rank for on Google for and make sure they are not in competition with keywords in the rest of your site (Every page has a specific purpose and Google will not rank two pages from the same site on the first page).

 

I Hope you enjoyed this. If you want to be kept informed on future blog posts please subscribe and like our Facebook page:

https://www.facebook.com/YourContentWrite/?modal=admin_todo_tour

 

Questions and comments are always welcome in the space below.

 

Till next time…

yourcontent write, write like apple, content writing,

 

With the launch of the new Apple iPhone X, Your Content Write thought it might be fun to investigate exactly what makes Apple web content so irresistible.

So, if you want to be able to write content like Apple and make your products and services sound as enticing as the iPhone X, then read on.

Once you log onto https://www.apple.com/uk/iphone-x/ you are presented with a graphic (a huge ‘X’) which magically transforms itself into a phone as you scroll down.

One might say, you are greeted with a concept of the future, and since the user has to scroll down to complete the transformation into a phone, it is a vision of the future that the user can now hold.

This is very empowering and thrills the reader enough to want to read on.

For those familiar with marketing and sales, you will know that creating an excitement or buzz around a product or service, before the reader has even looked further into it is essential if you want to take your potential customers down a sales funnel and convert them into long term fans.

Having seen this graphic, the words that Apple use must live up to the Graphic and nurture those subliminal concepts. See Below:

 

The next section starts with an <H> tag title ‘iPhone X’ making it easier for Google to read and understand what the web page will be all about.

In the 53 words that follow (before the next graphic), iPhone is mentioned three times and iPhone X twice. Throughout the page the keyword iPhone X is mentioned 18 times.

The text in this section contains language that is both inspiring and emotive and builds upon the established graphic as a true taste for the future.

Apple speak of their ‘vision’, creating a sense that this amazing piece of Tec has been worked on for many years and now their ‘vision’ is finally a reality.

This gives it an unique ‘sought after’ quality, helping the reader along the path to owning this little slice of heaven.

Right from the gate Apple speak of their device being:

‘…so immersive that the device itself disappears into the experience.’

This is essential… Let’s face it, a phone is a phone. You text, make calls, take pictures, record movies and play games (My grandma would be turning in her grave shouting ‘No. You make calls. End Of!’)

So, instead of selling a phone Apple are instead selling a dream, a vision for the future, a chance to escape the normal hum drum of daily existence.

Apple are selling what the user wants not needs. A drill salesman by comparison does not sell drills, he sells holes in walls i.e. The end result.

So, instead of  selling a phone with a few upgrades, they sell the dream (the customer buys the phone as the natural transport to that dreams reality).

Let’s look at the keywords that stick in the mind from a user’s point of view:

Vision (Mentioned twice), create, immersive, experience and intelligent.

These words are lovingly wrapped around the words iPhone and iPhone X, with the closing line:

‘Say hello to the future.’

It even uses alliteration to heighten the readers experience with:

The device itself disappears into the experience.

There is then another graphic, followed by another paragraph. None of the paragraphs are long (The next being just 23 words) and are all centred around fulfilling a promise for the taste of tomorrow.

Throughout the whole page we are taken on a journey to experience the wonderment of what could be (subtly upselling Apple accessories and Apple Music on the way) which, if you have made it to the bottom, (resisting the temptation to click the buy button) then you are starkly presented with the call to action that Apple want you to take:

Buy an iPhone X now!

Apple know that if you have resisted clicking that buy button, but have read to the bottom, you are clearly interested in the product but perhaps money is an issue. It then offers monthly payment plans and even a chance to trade in your old phone for cash.

The complete sales funnel displayed on one page (I love it).

One thing I found quite clever on this page was its wider reach in relation to audience type:

At every stage people are offered the opportunity to learn more about the technical aspect of the phone with a simple inbound link (which is a brownie point for SEO and reduces the bounce rate).

One thing that Apple did NOT do was to include the technical know how and jargon in with the text on the front page. That’s because they know that not everyone is interested in that and it would interfere with the user experience as they make their way down the page.

That would be the same as an illusionist explaining the secrets behind a magic trick as he / she performs it for the first time on stage – all the viewer excitement and wonder is lost and you are left with nothing more than a how-to guide, which may be only mildly interesting at best.

 

I Hope you enjoyed this. If you want to be kept informed on future blog posts please subscribe and like our Facebook page:

https://www.facebook.com/YourContentWrite/?modal=admin_todo_tour

 

Questions and comments are always welcome in the space below.

 

Till next time…

your content write, rank on the first page of google

Your Content Write is still hard at work, creating its long awaited ‘Supercharge Your Web Presence’ course.

As we do this, when we pluck out particular nuggets of information that could help you, we simply post them. If you have any questions post us a reply in the comments section. Enjoy.

 

Today… Hummingbird.

 

Hummingbird is the search algorithm that Google uses to decide what websites to show when a user puts a query into the search engine… and it has recently changed.

It used to be that when you pop a search query into Google then Hummingbird would look at websites with relevant keyword rich content amongst a few other variables. The sites who did this best were the ones who ranked on the first page.

Whilst, in essence this is still true, Google is endeavouring to stop keyword spammers from ranking above the more well deserving sites.

In Google’s own words:

“Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.”

So, what does this mean for you?

  1. Look at each page on your site and note what the purpose of that particular page is.
  2. Come up with keywords that clearly identify the purpose of that page.
  3. Try not to have more than one page that is trying to rank high for the same keyword as Google wont generally display multiple pages from the same site on the first page (you’d be competing with yourself).
  4. Then write content that is both keyword rich and enticing.
  5. Try to make the copy as comprehensive as possible so the reader does not have any questions, except maybe “Ok I’m sold. Where is the buy / subscribe button?”

If you need any help or have any questions regarding this, Your Content Write will be happy to assist.

Click on the comments below or visit us on  https://yourcontentwrite.com/

Till next time…

Rank High on Google with Your Content Write

So you’d like to rank high on Google?

The good news is that this is completely possible and there are a number of affordable strategies available to you right now.

I could easily fill several books outlining the wonder that is Search Engine Optimization and I’m resisting the urge to do that. Instead here is a brief overview of how Google works.

Google is not human, but it’s trying to be.

Sounds like a very strange statement but stay with me. In order to understand and cater for the wants and needs of its clients, Google needs to understand them (that’s you).  Developments are being made all the time to ensure that when you input a search term that it will give you the result you want within fractions of a second.

When selecting the keywords, you’d like Google to rank you for, try not to be too general.

Try to think like Google:

Suppose I was to type ‘cars’ into the search bar. What do you think would come up?

Actually, I have. So, I’ll just tell you:

  1. Three adverts from local car dealerships.
  2. Three top stories on the new Tesla, Trump’s car tariffs and a report on Americas lightest and heaviest cars.
  3. Because I’m writing this in South Shields, there is a well ranked website for a local car dealership.
  4. Videos on the movie ‘Cars’ and a couple of other viral YouTube videos on cars.
  5. A Wikipedia page on the film ‘Cars’.
  6. Some articles from Major car magazines.
  7. On the right-hand side of the page is an interesting graphic detailing what a car is and its function (If you’ve yet to sit your driving test, might be worth a look).

With an enquiry so general, Google has to cast a wide net hoping that the information you want is somewhere on that page.

Specific keywords help create a niche, yet it is surprising how many people will try to rank high for very generalised terms. This is often not cost effective and therefore not producing a great return on your investment.

S.E.O. or Search Engine Optimisation works to make sure that your website and subsequent posts and blogs used in marketing are recognised by Google (and other search engines) as being relevant to what the user wants when they type in a specific key word or group of keywords.

When you optimise your site, it can be useful to see what your competitors are doing that works and emulate this. Your competitors are not infallible however and may not be taking advantage of the tools available to rank their company high on Google.

Your Content Write are S.E.O. trained and perform a number of functions to ensure your brand is both known and trusted and will rank on Google to a level that meets your business goals.

For Existing sites, we perform a free SEO check and tell you exactly what you need to do to improve the ranking of your site.

If you would like your free S.E.O. health check click ‘contact’ above with your business website address and we will get back to you within 24 hours.