Your Content Write is still hard at work, creating its long awaited ‘Supercharge Your Web Presence’ course.
As we do this, when we pluck out particular nuggets of information that could help you, we simply post them. If you have any questions post us a reply in the comments section. Enjoy.
Hummingbird is the search algorithm that Google uses to decide what websites to show when a user puts a query into the search engine… and it has recently changed.
It used to be that when you pop a search query into Google then Hummingbird would look at websites with relevant keyword rich content amongst a few other variables. The sites who did this best were the ones who ranked on the first page.
Whilst, in essence this is still true, Google is endeavouring to stop keyword spammers from ranking above the more well deserving sites.
In Google’s own words:
“Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.”
So, what does this mean for you?
- Look at each page on your site and note what the purpose of that particular page is.
- Come up with keywords that clearly identify the purpose of that page.
- Try not to have more than one page that is trying to rank high for the same keyword as Google wont generally display multiple pages from the same site on the first page (you’d be competing with yourself).
- Then write content that is both keyword rich and enticing.
- Try to make the copy as comprehensive as possible so the reader does not have any questions, except maybe “Ok I’m sold. Where is the buy / subscribe button?”
If you need any help or have any questions regarding this, Your Content Write will be happy to assist.
Click on the comments below or visit us on https://yourcontentwrite.com/
Till next time…